2D Animation Rhythm of Hands

The proposed visual creative is projected in the form of short animated clips, showcasing different craft scenarios in vibrant frames. The choice of the crafts is based on certain factors considered after a qualitative research study. These frame-by-frame animated short clips are designed to elaborately present each craft individually, with their respective technical processes and their significance. The key factor focused on each of the clippings is to easily convey the concept in a brief and concise format. The complete project is a total of 5 animated short clippings of crafts illustrated from the designer’s point of view, which can individually exhibit the concept yet present a correlated idea. The style chosen for the animation frame is a rough and textured representation of scenes with warm colors to display the rawness of a real craft workspace. Here, The concept also requires to be depicted in the simplest framework to gain a wider viewership.